Social media has proven to be a successful marketing tool as well as a way to directly connect with customers. Businesses can appeal to a wide range of audiences in styles and formats preferred by each demographic and suited to how people best absorb information. Sites are launched frequently and are met with varying degrees of popularity.
People who love to read will find written content more enjoyable than others. Those who are visual learners will gravitate toward sites that rely heavily on photographs and videos. Do-It-Yourself (DIY) enthusiasts will want sites that provide instructions for downloading.
Most social media users today are busy, search the internet on smart phones, and have short attention spans. The visuals presented on Instagram are gaining in popularity across all ages, demographics, and global locations. Any business not represented on Instagram is missing out on the opportunity to reach billions of people.
Accounts are free and people sign up to post their images and leave comments or follow other pages that appeal to them. When someone follows a page or shares an image, that post is seen by her followers and the followers of her followers. This continues and builds momentum providing the business with exposure that cannot be achieved in other marketing tools.
Making It Work
Posting the right images, photographs, stories, and GIF stickers to represent the business concisely is time-consuming and requires professional talent and implementation. That level of expertise is found at an Instagram influencer marketing company. A team will develop and manage Instagram campaigns, pages, and reports to boost business revenues and traffic.
As a business owner you have no time to commit to navigating Instagram opportunities, let alone creating reports and analyzing them. The daily operations of the business is your area of expertise. Influencer marketing to maximize Instagram capabilities is best left up professionals who have the talent and expertise needed for success.
There are many marketing companies that offer social media services so compare experience, processes, and success rates before deciding on a company to handle influencer marketing. A company that offers a reference guide to influencer marketing, a free strategy session, or free proposals is a great place to start the comparison process.