CategoryMarketing

Here Are 6 Simple (Not Easy) Steps to Profitable Internet Marketing

I’m feeling rested because I took the week off from working out. My body has gone through some rigorous training the last couple of months and I just felt exhausted.

That’s usually a sure sign to just take it easy.

My younger self would have just pushed it and probably got hurt. I’m older and wiser now, over the years I’ve learned to listen to my body. Especially, when it comes to lifting weights.

The weights are merciless.

It’ll break you if you’re not careful.

Yesterday, I covered the 7 powerful strategies to implement before you start Internet Marketing for your local brick-and-mortar, e-commerce and start up business.

These are areas the majority miss the boat on and it costs them in money and time.

My intention with yesterday’s article was to help you get up to speed quickly without making costly mistakes. Click here to read yesterday’s article.

A client asked me earlier this morning: Eric, if you were to distill down the most important steps to start profitably Internet Marketing, what would they be?

I thought the answer to this question to be the perfect follow up to yesterday’s article because it’s scary when you first start Internet Marketing. I know from personal experience.

Not to mention a little bit intimidating. However, if you follow these six steps, you can begin Internet Marketing with a solid foundation.

A solid foundation is key to growing a successful business that leverages proven 21st century marketing strategies and technology.

Here are 6 simple (not easy) steps to profitable Internet Marketing:

1. Decide on an Internet Marketing (IM) model. There are 3 proven IM models you can deploy now.

Tomorrow, I’ll go deep into these IM models that are proven time and time again to work like gangbusters!

You’ll then be able to decide which model to deploy that suits your style and unique talents.

For now, let me give you a quick introduction to these IM models so you can get started in the right direction:

First, there’s Affiliate Marketing that involves promoting someone else’s product or service for a significant share of the sale.

Typically, most affiliate programs are commission based.

The second IM model is Info-Product Creation where you create a digital product such as an eBook or multi-media course. Your content is protected in a membership site.

Third, there’s Service-based models that involves you providing a service. The service can be delivered online or offline but you’re advertising and marketing that service online.

Dahl Integration Marketing is a great example of all these IM models.

We have our own Info-products that we promote, we also promote others products and services.

And we have our own Funnel Vision Method suite of services that helps businesses grow their lead, customer and patient base.

Fourth, you can sell products using online shopping centers such as Amazon and eBay.

2. Decide what you want to sell. After choosing an IM model you prefer, it’s time to decide what you want to sell. Let’s use affiliate marketing as an example.

What product or service do you want to promote? ClickBank.com has tens of thousands of digital products that you can promote as an affiliate.

You can promote e-business products, health & fitness, spiritual products and more. The best way to decide on what to sell is to start with your passion.

What are you passionate about?

What is it that really drives you to get up in the morning?

From my experience, you’ll find out that pursuing something you actually love (or interested in) makes it a lot more fun and interesting.

If you’re going to go the “services” route, you need to decide on what you want to offer as a service.

Are you good at writing?

How about designing?

If you’re already an established business offline, like many of my clients, then consider taking your proven service online.

3. Create or prepare your offer. Let’s say you go the product creation route. The next step is to create your product.

If it’s an eBook you’re creating, either write it or outsource the writing (more on this topic will be explained in later articles).

As a general guide, if you have time, create the product yourself. On the contrary, if you don’t have time, outsource it. Both paths have its own pros and cons, but I’ll explain more in later articles.

If you’re promoting a service then all you need might be a simple sales page. Obviously, without exposure you won’t make any sales, so you need traffic.

Follow these next 4-6 steps to make sure your business thrives with more leads, clients, patients and referrals effortlessly…

… Contrary to popular belief successful Internet Marketing goes way beyond just maintaining your website.

It’s also about growing your business strategically so you can EXTRACT profits in the long run. Here are three essential steps to follow to ensure your business stays profitable while you make the offline-to-online transition.

4. Attract More Traffic. No, this doesn’t involve driving around town avoiding city traffic. The term means increasing the number of times people come to your website through searches and links on other sites, because they’re looking for the products and services you have to offer.

This requires you to find as many ways of attracting traffic as you can. There are never any guarantees that one method for getting traffic, will even work, let alone, work well enough to bring in plenty of extra business or keep working long-term.

Diversification is the name of the game when it comes to traffic generation.

You can use:

Article marketing
Email marketing
Pay-per-click advertising
Solo ads
And other methods to help get more people to check out your offers and hopefully become leads and ultimately loyal customers.

NOTE: If you’re interested in mastering traffic, I recommend you purchase one of our best-selling products, Internet Traffic Mastery.

5. Make sales.

PRO TIP: Once you have people visiting your sites, send new traffic to a landing page (I’ll share more on this strategy in later articles).

You’ll start seeing sales happening as people find you through your digital advertising methods and join your email list.

The success you experience will depend on how consistently you advertise and market your business. Repeat customers are the best so always look after every client you attract.

Eventually you should start to make regular sales but it won’t happen overnight. You have to give yourself time to build your pipeline.

For instance, just having 20 people on your list, although a great start, isn’t going to lead to serious success.

It’s the consistent additions to your list over time, that’ll lead to serious success…

… Levels of success you can’t even dream of…

… until it happens to you!

Stay consistent my friend!

6. Keep your clients coming back for more. Making the right first impression on your clients will get you that first sale.

It’s critical to take good care of current customers because it’s far easier to keep a customer, than to acquire a new one.

Do everything you can to outperform your competitors, in every possible way, so that your customers have no reason to go elsewhere.

In conclusion, I just gave you a taste of how Internet Marketing works and tomorrow I’ll start a deep dive into the 3 IM models to help you choose the one that suits you best.

I know there’s one that will suit your interests and complement your skills.

In reality, the Internet can give you countless possibilities in business and earnings. I’ll focus on the most proven ones.

These 3 IM models are known to have launched thousands of Internet businesses all over the world, help startups become successful and scaled local brick-and-mortar businesses…


Some Straight Talk on Affiliate Marketing

My wife and daughter are out of town today so I was going to get caught up on my favorite TV shows: Supergirl, Flash, Supernatural and Legion.

I definitely like the superhero shows. I grew up watching Christopher Reeve’s Superman films and reading comics.

But when I got home, I decided to take a nap…

… and that nap turned into sleeping through the night!

Remember, yesterday I gave you a taste of how Internet Marketing works. Click here if you missed it so you can catch up!

I know there’s one that’ll suit your interests and complement your skills.

In reality, the Internet can give you countless possibilities in business and earnings. I’ll focus on the most proven ones.

These are known to have launched thousands of Internet businesses all over the world and helped local brick-and-mortar businesses see profits early.

And today I’ll start examining for you the 3 Internet Marketing (IM) models for you to choose from, starting with Affiliate Marketing.

This model is all about you joining forces with an online seller or retailer. I’ll refer to them as merchants for the rest of this article.

The revenue will be shared by you and the merchant.

How does it work EXACTLY?

Well, income is usually generated through visitors clicking through to your landing page via an ad you posted. Or through purchases from clients, who have visited your landing page.

How you’re compensated, ultimately, depends on, one of three types of Affiliate Marketing you choose to work with:

1. Pay per Sale Affiliate Marketing – this will allow you to earn income from sales finalized through advertisements you post.

The merchants will monitor your activity through these sales.

Every time they close deals originating from your ad, you’ll receive a percentage of the income or a fixed commission, depending on the number of sales finalized. One example is ClickBank.com.

2. Pay Per Click Affiliate Marketing – this model is all about linking the merchant’s website to your own website. Say the merchant pays to have their ad posted on your page. Every time a visitor clicks the link that leads to your affiliate merchant’s page, you’ll earn a fixed amount.

3. Pay per Lead Affiliate Marketing – In this case, you’ll accept advertisements posted on your website. When leads originate from the ads or links on your website, you’ll get compensated.

How are payments made?

Payments are made instantly, weekly, bi-weekly or on a monthly basis. The payments you receive will be determined by the commission rate your merchant gives affiliates.

Personally, the affiliate program Dahl Integration Marketing prefers uses Click Bank for payments. I have it set up to pay us weekly.

There are several ways to get your payments:

One is via electronic banking by way of payment or financial websites.
Money can also be wired through to your personal or business bank account – this can also be done online or through direct bank deposits.
A regular check can be mailed to you.
Another popular way to receive payments is via PayPal.
What Skills Are Required to Start an Affiliate Marketing Business?

You need to know pay-per-click advertising, email marketing and copywriting.

Advantages of Affiliate Marketing:

1. Generally speaking, you don’t need to spend a lot of cash to get started. Most Affiliate Programs are free to join although they’ll ask you to apply.

That said, there are Premium Affiliate Programs where affiliates pay a licensing fee of $1,000 or more.

2. You can earn money while you sleep. Who doesn’t want to earn more cash in the middle of the night?

When this first happened to me I felt an enormous weight lifted off my shoulders because income wasn’t always dependent on my time.

3. It’s one of the easiest ways to earn income (when you compare it to creating and marketing your own products) because you shorten the time to market.

When you create your own products and services you’re on the hook to prove that it can sell. This initial test campaign can cost thousands of dollars to prove your offers’ feasibility.

Conversely, you can simply promote a popular product that’s already proven successful and skip all the trial-and-error and initial ‘cold-hard’ cash outlay.

Whether you’re in this as a part-time source of income or as a long-term business, affiliate marketing is still one of the best ways to earn income without all the typical hassles of managing a business.

4. If you’re successful, you’ll always be up-to-date with what’s going on in the world of Internet marketing. This is a great opportunity for you to find or create different products and services to feature on your website.

5. You’ll also have opportunities to work with other affiliate marketers and increase your earnings together.

The Downsides to Affiliate Marketing

Although you can make a living with affiliate marketing, there are a couple of downsides to this model that you should know.

Once you have all this information, you can devise plans to help you avoid these potentially costly problems:

1. As an affiliate, you may fall victim to shady businesses and, in turn, you may be accused of deceiving clients.

To make sure that you keep this from happening, you have to screen all your merchants. Verify their products and check if their actual businesses are legit.

A rule of thumb is to first become a client of the merchants you plan to work with. What’s more, it’s always easier to sell a product or service you believe in, because you’re a client and can speak from your own experience with the product.

You also need to read the fine print in the contract of affiliation before finalizing the deal.

2. You’ll stop earning without prior notice. This can happen if you do not regularly communicate with your merchants.

Merchants can stop or discontinue production of products without informing their affiliates (and in some cases go out of business) so be sure to stay in touch with your merchants to avoid this problem.


10 Reasons Why Impact Is Your Competitive Edge

Even if you have a unique product or service, before long, it’s inevitable that your company will be joined by others. With the advent of social media, it seems that it’s getting harder and harder to stand out from the crowd.

Marketers have tried to address this by carving out niches and splashy campaigns. Or by creating a Purple Cow.

Another approach with multiple advantages is to incorporate impact in your strategy and marketing. I define impact as the point where your and your company’s uniqueness meet the world and make it a better place for all of us.

Here are 10 ways that impact can give your company an even better competitive edge:

  1. In today’s marketplace, people at a variety of ages are focused on what a company is doing in the larger world. Is it contributing? Is it helping to make the world a better place? People over 40 years of age are showing an increasing interest in legacy, what they want to show for their time here. Millennials want to make a difference with their purchases and their work. Your focus on impact will draw those customers and tilt their buying decisions in your favor.
  2. In a crowded market and in those with established and well-regarded players, it’s difficult to enter by merit alone or even by leveraging connections. Impact can give you that distinctive edge to set up the initial meeting, and be considered along with the long-time residents in that market.
  3. Your focus on impact in strategy and marketing helps your company thrive. Companies that focus on impact have 12-14 times more income than those that are profit-only focused. A thriving company has more flexibility in your marketing spend and in your hires, which can contribute to a greater presence in the market.
  4. You avoid being regarded as a commodity company. If you are forced to compete in a commodity market, your profit margins narrow and managing your business finances becomes a great deal more challenging. Impact provides you with a unique value proposition.
  5. Impact-focused companies have been shown to be more sustainable. With that sustainability, your longevity in the marketplace can give you a competitive edge, as long as you continue to serve the needs of your customers.
  6. Value for all stakeholders increases with a focus on impact. That heightened value is perceived by your customers as a thriving business that won’t let them down.
  7. Similarly, market valuation goes up with a focus on impact, as your business thrives.
  8. If you choose to focus on impact, your company makes a positive difference with your employees, your community, and even the larger world. Let people know about it, and you enhance the perceived value of your company, as well as increasing visibility.
  9. When you nurture a company culture that helps people flourish, to have their own impact, you create an engaged workforce and a group of inspired and committed marketers. Word of mouth marketing by your employees is an invaluable asset that you can encourage with a consistent focus on your intended impact.
  10. With a focus on a higher purpose, on your impact, everyone in the company moves through challenges more quickly and easily. The shared big picture helps everyone to stop dwelling on the problem and move on.

With an impact focus in your marketing and customer conversations, you can be different and noticeable. It gives you a competitive advantage with customers in their buying decisions.

Bonus: you can do good in the world with your business.

Ursula Jorch is a speaker, business coach and consultant who helps entrepreneurs grow a successful business that makes a difference in the world. A 21-year successful entrepreneur herself, Ursula helps you define the difference you want to make in the world and develop strategy and marketing so you have ever-expanding impact.


This Truth About Your Impact May Surprise You

Entrepreneurs and leaders are often depicted as the Lone Ranger, riding out alone and striking a blow for justice. OK, he did have a trusty Native sidekick, Tonto, but really, the Lone Ranger was the one around whom things revolved.

That depiction as a rugged individualist doesn’t reveal the truth. When you become an entrepreneur or leader, it becomes immediately apparent that you’re not going to be doing this alone. You need other people to build your organization. You need other people in order to have real impact.

“Alone we can do so little; together we can do so much.”

~Helen Keller

The idea that you can go it alone just doesn’t mesh with our neurobiology. John Cacioppo’s neuroscience research indicates that we don’t derive strength from going it alone. We derive strength from our collective ability to work together.

We are hardwired for connection, and we suffer without it. Our impact suffers.

Impact as I define it, where your unique self meets the world and makes it a better place for all of us, is a two-parter. It’s not just about you (or your company) being your (its) amazing self, thought that is essential. It also about what you contribute, individually and as an organization.

To have impact, your circle of connection is indispensable. It includes everyone connected with your company: customers, team members, suppliers, collaborators. It includes everyone connected with you: colleagues, friends, family.

How much impact you have depends on the quality of your community, your circle of connection.

So choose them well. Choose those who will help you have the impact you want to have. Choose those whose impact you want to help support. And when you can’t choose them, in the case of family, choose who you will spend the most time with.

The quality of those connections matters.

How can you nurture and improve the quality of your valued connections?

  • Spend time.
  • Make an effort.
  • Notice what will help them and offer that help or a way to get it.
  • Appreciate who they are and what they bring, and let them know.

You may at times have to thin your circle. Nothing damages your impact faster than connections who drain your energy. It’s possible that you have people in your circle of connection who will not support you in your impact goals.

How do you recognize them? After being in contact, you feel less energetic, less enthused. You have more doubts about your abilities, and you start to wonder if your impact matters.

Give serious thought to who you want in your circle of connection.

Having impact isn’t a Lone Ranger process. You can radically increase your impact by nurturing a circle of connection that actively supports you. And that means you doing the same for them.

Ursula Jorch is a speaker, business coach and consultant who helps entrepreneurs grow a successful business that makes a difference in the world. A 21-year successful entrepreneur herself, Ursula helps you define the difference you want to make in the world and develop strategy and marketing so you have ever-expanding impact.


7 Powerful Strategies to Implement Before You Start Internet Marketing

My wife, daughter and I were just watching World of Dance when a community warning interrupted our relaxation time. There were toxins released into the water, which freaked out my wife.

I wasn’t worried, of course, but my wife was getting ready to have me take the 30-minute commute to Eugene and have me buy as much water as I could carry! But I’m so relaxed, please don’t make me go out there…

Luckily, I looked up the warning online and found that the toxins actually wouldn’t affect us since it was taking place in a nearby town 60 miles away.

Whew!

And instead of braving the traffic I’m here on the keyboards writing this article for you.

Before you start Internet Marketing for your local brick-and-mortar, e-commerce and start-up business, I want to give you 7 powerful strategies to implement.

These are areas where the majority miss the boat and it costs them money and time establishing a business online.

My intention in this article is to help you get up to speed quickly before you start Internet Marketing so you avoid making costly mistakes:

1. It’s essential that you have short, medium and long-term goals even before you start Internet Marketing.

This means thinking about exactly what you want to achieve within a week, a month, six months, a year, five years and so on.

Goals are critical to your success in business. Without them, you’ll flounder because you have no focus, no direction, and no plan. You can even set goals for the next 10 to 20 years.

The mind needs specifics. If your goals aren’t specific and measurable then your goals won’t be effective in helping you move your business forward.

2. Identify all the business activities you’re good at. Are you good at sales and marketing? Accounting? Human Resources? Operations? List them and analyze which ones you’d like to achieve long-term.

3. Make sure you have a proven Internet Marketing strategy that can be documented even before you start Internet Marketing. Every detail included in your plan should be studied and reviewed on a regular basis to see if you’re right on track or if you need to do some tweaking (which is normal as a business grows).

4. Identify what types of services and/or products you’ll be selling to potential clients. Focus on a small number of products or services to start.

You can always modify your goals as you adjust to your markets’ wants and desires. You can’t afford to jeopardize the quality and efficiency of your work by trying to do too much. I’ve learned this the hard way…

5. You must know what you want your marketing/sales funnel to look like even before you start Internet Marketing. I recommend to all my clients to outline their funnels. This outline can be a simple list or diagram, but you need to make sure that the layout is arranged in order of appearance.

Plus, create a products and services catalog that has product and service descriptions, payment options and possible campaigns you can run to promote them.

6. Planning your promotions is critical to your success. An editorial and promotional calendar is something you should focus on. Once you have your marketing/sales funnel outline and catalog, the very next step is to schedule when you’ll promote your products and services.

7. Look for a mentor; someone who can give you answers to all your business-related questions.

I’d like to be your mentor so if you’d like to take the guesswork out of growing your business online then click here to get the ultimate shortcut to help you start Internet Marketing today.

Of course, you can find some of this information online. But nothing beats the information and best practices by learning from someone who has been in your shoes and has successfully established their own Internet-based business.


5 Important Questions to Ask Your Trade Show Organiser Before Exhibiting

Trade shows are great platforms for businesses to boost their sales, meet new people and exchange ideas for business growth. But, not all trade shows are fruitful for businesses, especially if the exhibitors miss out on some important details about the event. In the absence of proper details, some exhibitors don’t get what they expect and end up wasting their time.

To make the most of your exhibiting experience, it is necessary to ask for information about the event and cross-check the facts before your book your space. Make sure that you ask the following five important questions to your trade show organiser and gather the relevant information you need for a successful event.

Question #1
What type of traffic will I get?
Your purpose for exhibiting is to draw traffic to your booth. However, if the type of visitors attending the event have no interest in your industry or they’re not your target customers, then it is not a lucrative choice for you. Ask the organisers about the type of event traffic. For example, how many people are expected to attend the event, what are their demographics (to determine whether they match your niche or not), what are they looking for, where are they coming from, etc., are some of the questions to ask.

Question #2
How many visitors did you get last year?
The attendance figure of an event from previous years says a lot of things about the popularity and reach of the event. By looking at the number of attendees from last year and accessing their past records you can find out whether the organisers track their past shows and how many professional events they have organised till now. If the organisers fail to provide valid details on the attendance figure, it is a sign that either it is their first event or their event is not popular enough to attract visitors.

Question #3
What are the security measures at the event after hours?
At the event, your booth will be filled with important trade show exhibits. In the absence of adequate security measures, that trade show will become a jackpot for thieves. Don’t forget to ask your show organisers how secured your booth will be after you wrap up for the day, who will watch over your belongings and do they have security cameras installed at the venue. To avoid losing your exhibits, don’t leave expensive electronic accessories and merchandise at the booth unattended. If possible, take them with you after you call it a day. These details are necessary to ask your organiser, especially if it’s a multiple-day event.

Question #4
Who will be your neighbours at the event?
Your booth’s position plays a vital role in attracting visitors. If you’re exhibiting next to a bigger booth with great displays, a celebrity guest appearance and/or highly anticipated activities, then your neighbour might get all the attention at the show. As a result, your small booth will mostly go unnoticed. Therefore, it is wise to inquire about who your neighbours are and then finalize your booth location.

Question #5
What types of benefits are available to the exhibitors?
When you book a space at a trade show, what you expect to get apart from an open space to set up your trade show booth? Is furniture also included? Ask the trade show organisers about the benefits you’re entitled to get along with the booth space. Electrical outlets, extension cords, Wi-Fi availability, access to data and lead trackers are some of the benefits that most organisers offer to the exhibitors. Be clear and ask every relevant detail so that you know what exactly you need to bring to the show.


Affiliate Marketing – Building Strong Relationships

The internet has no borders, affiliate marketing is a worldwide business. Anyone can enter the online industry, the only requirement is to have a good internet connection. An essential part of business success is having a strong network. In this article, we will talk about how you can find the right people to work with and why it’s important to build a strong relationship with them.

How to find the right business partners

Doing business online means that you can have partners all over the world. If you decide to do business in affiliate marketing, the first thing you should do is find a stable and reliable company to convert your traffic or ads with. Finding a company that suits you best requires some research. One of the most useful things you can do is to connect with people who are already experts in what you intend to do. All you really need to build a good network is the willingness to meet new people. There are a number of options that you can do to find the right and reliable contacts. We explain three below:

1. Search on Google

Searching on Google is an obvious way to find different companies to work with. Read the websites of the companies you have found carefully and decide whether it if it suits your goals. You can usually sign up for free at the company platform and once you have an account, look around in the control panel and determine whether you can work with it. An example of a reliable platform with a 24/7 support is Traffic Company. This CPA network has a variety of tools build into their control panel, that has been developed and continuously optimized for the needs of their users.

2. Ask questions on forums

Forums mostly have a wealth of independent information. This is the place where you can ask anything about the business and about the experience of other people with the companies you had already found. On the other hand, you can ask people on forums what they’re up to and how you can help. That strengthens the relationship and makes it mutually beneficial. Some examples of forums where you can find a lot of information about the industry are AffiliateFix, Affpub, GFY, Stack That Money,Affpaying, Ynot and many more.

3. Visit events

One of the best ways to grow your network is to get out of the office. Meeting partners in real life and shake hands usually have a positive influence on the business relationship. But with an internationally oriented network, most of your contacts will not be around the corner. Luckily, there are various events that gather people from around the world to meet existing and new contacts in real life. Which is great, because then you can meet several partners in one trip. The European Summit is an example of such an event that attracts affiliates, media buyers, advertisers and publishers from all over the world. The upcoming edition of TES Affiliate Conference (14 – 17 September 2018) is located in Prague, Czech Republic.

Good partners stick together

Only the best platforms offer you a dedicated account manager, who wants you to grow and will support your growth. Once you found one or more partners to do business with, it’s important to keep the relationship warm and close. Successful partners embrace change and growth, knowing that this attitude benefits them both individually and as a team.


Jump In! How Creating Content Is Like Swimming

I just dropped my daughter off for swim practice at 6:45am! She is starting high school and has never done competitive swimming before, but she signed up for the swim team in order to meet some people and get some great physical activity.

Honestly, I am incredibly proud of her for doing this. She is way outside her comfort zone and is learning lots of new things every day. She’s not going to win her first meet, but she is getting SO MUCH out of this experience already.

I see a lot of similarities here when it comes to creating content for your business.

Jump In

She told me that the pool is pretty cold when you first jump in. Especially at 7:00 in the morning!

I used to be the type of person who could stand at the edge of the pool (or on the first step) for a LONG time. Maybe never even getting in.

We host a lot of pool parties – in fact we have one coming up this weekend – and it’s interesting to watch different people handle it. Some will just strip down to their suit and dive right in. Others will stick their toe in the water first, or dangle their feet in. A lot of women will slide in gracefully, careful not to get their hair wet. Of course, there are always the people who hang out by the food table, drink in hand. They didn’t even bring their suit and have no intension of going in the water.

I think this is a perfect metaphor for many things in our lives. The things we want to do but find ourselves hesitating to step in.

When it comes to creating content, the hardest part is jumping in. The beginning can be new, scary and uncomfortable. A lot of people stand on the edge for a LONG time, like I used to do at the pool. They can see what they want to create, they imagine the platform they want to have, but they haven’t created a single piece of content.

It’s easy to stand on the edge for a long time and look into the water. You want to go swimming. But the hardest part is getting in the water!

I’ve learned, both with content creation and with swimming, to just count to 3 and lean in. There is a point where you can’t go back. Your weight is far enough over the water that you’re going to end up wet. Whether it’s graceful or not, well, that’s another matter. But you can’t undo it.

How can you create a point of no return when it comes to your content? Hit record. Have others watch and count down with you. (By the pool, I always have my kids count down.) Have some support to count with you and cheer you on, even if you belly flop into the water initially!

Keep Moving

The girls on the swim team have each other to motivate them. You certainly don’t want to be the only one outside the water when everyone else jumps in!

They often start out with goose bumps trying to hide their chattering while they listen to the coach. But once they get going, and do their 150 meter warm-up, the water actually feels really nice!

That’s the second part of the content creation journey. Even if your first video or article isn’t perfect, it’s important to keep going! The more you do it, the better you’ll get. Your results will improve. Your platform will grow.


3 Things to Consider While Selecting Your Marketing Automation Tools

If you’re new to marketing automation, you might want to think about how you and your team will want to adopt those automated processes in the right way. Considering how the marketing automation industry is growing with increased adoption rates, it’s important to ensure automation is done efficiently. For starters, let’s consider a few statistics:

a. About 49% of businesses use some form of email automation. (Email monday, 2018)
b. In the next two years, an additional 21% of marketing leaders plan to use a marketing automation platform. (Salesforce, 2017)
c. Spending for marketing automation tools is expected to reach $25.1 billion annually by 2023. (Martech Today, 2018)
d. 79% of top-performing companies have been using marketing automation for three or more years. (Venture Harbour, 2017)
e. 80% of marketers using automation software generate more leads. (LinkedIn, 2016)
Source: HubSpot Marketing Statistics

Clearly, many industries are adopting marketing automation software and technology tools;these are few really important things that you need to keep in mind while making your choices:

1. Don’t automate bad processes and beware of outsourced lists

Map your marketing processes that drive traffic and leads thoroughly. Flow of leads through the funnel, including allocation and their sources are key. Hence, map those properties accurately. Make sure that the members of your team who run these processes are on-board with any changes that such automation will bring to their day-to-day work. Appointing a change manager (champion) who is a marketing process specialist will save you time and money. Identify and eliminate poor processes – fix the process before you can automate it.

2. Beware of outsourced lists and automate lead qualification to stay compliant

Avoid buying email lists and sending them automated email campaigns. These will fail and become costly to resolve. Especially now, with GDPR, this can get your business into a whole lot of trouble. Automation tools can be a life-saver with their inbuilt measures to ensure that some of your processes are compliant with the new laws. That said, the software is an only enabler and you must do the work to stay compliant. To further help the process, focus on creating exciting content that will motivate people to sign up for your content offerings (say, eBooks and animated GIFs) and build + grow your own opt-in database that can deliver better lead conversion.

Email databases will expire as the years roll by so it’s important to keep generating new leads at a higher rate than the expiry rate; which is about 25% per year. To generate new leads, you need to consistently create better content, design interesting calls-to-actions &landing pages, write engaging blogs and optimise your website for the search engines. Automation is great for nurturing leads, but you need to generate those leads first for the next step to happen.

3. Don’t let fancy features fool you

When deploying a marketing automation for your needs, don’t let fancy features fool you. Each software will have different learning curve, and maybe using a software with an easier UI might speed up processes. But, if it doesn’t solve your marketing process related (specific) problems, then it might not be the software for you.


5 Surefire Ways To Optimize Your Book’s Sell Sheet

Introduction

In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. It’s a perfect marketing tool for offline AND online marketing – because it’s simple to understand, and gets directly to the point.

And, as The Professor likes to say, it’s “no fuss, no muss, no waste, no bother,” for you or the buyer. (He has a many insightful gems like that. I hear them all the time. He has one for every imaginable situation. But, he’s a very wealthy business genius, so we all listen.)

Here Are The 5 Essential Elements To Optimizing Your Sell Sheet:

Optimization Tip # 1: Keep It Simple

The genius of a sell sheet is that it’s quick and easy to read. It’s supposed to convey the most important and pertinent information about your book in a short, simple, and obvious, format. And, it must be appealing to look at and read while doing all of that. All of the information on the sell sheet must only be concerned with your book. No extraneous information necessary. In other words, don’t oversell or exaggerate.

Ask yourself: “What information is absolutely necessary that will help the buyer make the decision to find out more about my book, or go directly to buying it?” Get to it quickly. You only have about 30 seconds to hold onto the person reading your sell sheet. Use every inch of it very wisely.

Optimization Tip # 2: Differentiate Your Book

You’ve all heard about differentiation a million times before. Differentiate yourself, your message, and your book, from your competition. You know this already. If you didn’t already know how to differentiate yourself, your message, and your book, from your competition, BEFORE you wrote your book, you have much bigger problems that a sell sheet can’t fix.

Your message that you want, or need, to share with your reading audience, and how you write about it, needs to come through on your book’s sell sheet. Look at yourself, your message, and your book, from the perspective of your audience, your readers, your customers. Now show them how you and your book are different, or better, or more insightful, for your book’s subject matter, than your competition is.

Optimization Tip # 3: Build Visual Hierarchy

By “visual hierarchy,” I mean that the reader’s eyes should first be drawn to the most important item on you sell sheet. This item, or text, or photo, will probably be the biggest item on the page. This might be the book’s cover, for example. Or the title of the book near the top. You should get the idea here.

Then their eyes should be drawn to the second most important item on your sell sheet. Maybe this is a word or statement about the book’s subject matter. The text here might be bigger or more colorful than the other text on the page. Then on to the third most important information that you want the reader the see next. And so on.

Typically, these items start at or near the top of the page, which is where most people first look it. And when viewing on a computer screen, almost always from the top down. Your goal is to help the reader navigate your sell sheet in a pleasant, visually appealing, and easy to read format.

Optimization Tip # 4: Back Up Your Claims

The person reading your it will decide if you’re qualified to write this book, and help them with their problems, in a matter of seconds. Again, look at yourself, your book, and your sell sheet, from the perspective of the reader.

And then ask yourself several questions: “Is this person believable? Does this person look and sound like he can help me with my problems? Help me improve my life? Help me find the answers I need?” Does he have believable qualifications that prove he can write about this book’s topic?”

Remember, every word and picture on that sheet can help or hurt your credibility. It’s up to you to convey your claims about your book, and about you, to the reader in such a way that’s believable. Too much embellishment, or boasting, and you will lose them – in a matter of seconds – and they won’t come back.

Optimization Tip # 5: Make The Call-To-Action (CTA) Easy

By “easy,” I mean KEEP IT SIMPLE. Provide several uncomplicated ways for the reader to contact you and get more information about you and your book. This can be your telephone number at your office. It can be an email address directly to you. The absolute minimum that you must have is a link to your book’s website or landing page. It can also be a link to the book’s Amazon page.

If your book is available for sale to book stores, libraries, and universities, you should mention that your book is available through book distributors Ingram, and Baker and Taylor, for example. Keep in mind how your book’s demographic, or readers, buyers, customers, and clients, will most likely want to contact you.